“Wearable tech that’s meant to be seen.” That was the core message of Fallon Thatcher’s 2013 media outreach campaign for Kapture, a wearable tech startup with a Kickstarter campaign seeking an aggressive $150,000. Unlike many tech devices entering the market, Kapture, an audio-recording wristband, was thoughtfully designed to complement an everyday wardrobe, with interchangeable on-trend colors that easily made the transition from day to night.
To make the story truly press-worthy, Fallon Thatcher conceived a special gold edition of the device and launched a campaign that focused on Kapture’s appeal as a smart, fashionable accessory. The approach worked, with international media coverage resulting in over 100 placements and over 108 million impressions. Even better news: Kapture joined the less than one-percent of Kickstarter campaigns to raise over $100,000, exceeding its initial goal and sending the device into production.