When we look at how storytelling is permeating the world of advertising, our team began to discuss how content can play a part. But as things tend to go at Fallon Thatcher, a small idea to activate a persona turned into a full-fledged project. So, we created Blaise Bender as a lifestyle storytelling experiment - she who hails from Wheeling, West Virginia. The ongoing dialogue harnesses the power of story to illustrate how the verbal and visual vessels need to work together harmoniously to make a real impact.
The idea for Blaise was born out of a desire to spur the imagination and promote a linear story. We are now thrusting a fictional character, Blaise Bender, into a morphing cityscape of experiences that redefines her view on how to live with intention, leveraging a blend of vintage and au currant fashion, sumptuous foods and illustrated adoration. The exciting proposition with Blaise is her open availability to encounter experiences, brands, trends, and environments that ask her to leave her imprint on the moment. What will happen with Blaise Bender is yet to be seen, but the potential is endless.
So who is Blaise Bender? Blaise Bender is a lifestyle. She is an aspiration. She is who you might want to be. She might be like you and me. And then again, maybe she is not. She is who makes sense to you at the time when you need her most. She is a storytelling personae that is a fictional character and became one of us.
For our first storytelling experiment with Blaise, we decided to approach a trend that has been sweeping the nation, Normcore.
In a world where the concept of individuality is treated as a virtue worthy of sanctimonious praise, our fashion of the moment misses the mark. Rather than the art of self-expression, we directly or indirectly promote brand – versus our individual style.
It possibly normalizes us.
And really, what good is normal?
Who, in fact, wants to be normal?
This act of artistic instability can be explained scientifically – through disproving one’s hypothesis intentionally, out of sheer distaste for our cultural forthcoming.
Fashion from the 80’s and 90’s contained a bit iconic and magic that unintentionally clasped onto the personality of whom it adorned. Clothes and accessories were statement pieces of some sort, in their own right.
Enter wearable art. Long before there was wearable tech—there was (and is) wearable art.
Nothing normal about it.
It was (is) avant-garde in the most simplistic form: an embellishment in graphic form that appeared on a pair of pants from the back and wrap around the inner leg and around the front continuing in serpentine form; flannel was paired with overalls, paired with a studded leather jacket, paired with a cheetah printed vest, cheap grey socks and a California knitwear beanie, don’t forget the hemp necklace.
Clothing was chosen for its detailing, and it blended a harmonious balance of utilitarian day gear and club wear and high school wear, it existed as a grounding set of bigger ideas principals and defining of its own unique language. There were no real boundaries, just opportunities for expression, and we were all better for it.
People expressed themselves through craft, now craft is defined by an over marketed sense of buzzwords: artisanal, handcrafted, house-made, farm-to-table, and the senseless overuse and unwarranted appropriation of ‘luxury’.
This first edition of Blaise Bender was created out of the desire to express personalities and objects that take a turn to really say something different. As Normcore continues to sweep the nation in its ‘act of beige’, it is time we all start to covet objects that define our identity much like we crave experiences for their authenticity.
To keep up with the journey of Blaise Bender, go to the website: www.blaisebender.com